Turning a Quiet Listing into a Luxury Stay with 60,000+ Accounts Reached in 90 Days

When we started working with this Airbnb luxury villa in Baguio, it had all the makings of a sought-after destination — a stunning property, a desirable location, and high-end amenities. But online? It was almost invisible.

The Challenge

Before partnering with us, the villa’s social media faced several issues:

• No regular posting schedule to build momentum.

• No cohesive branding that reflected its luxury positioning.

• Ineffective posts that failed to inspire engagement or bookings.

• No available video content, which limited its reach and visual storytelling potential.

In a competitive market like Baguio’s vacation rental scene, these gaps meant the villa was missing out on high-intent travelers actively searching for premium stays.

Our Approach

We needed to make this villa not just seen but desired. Using our LAINE Framework, we:

1. Created a Strategy Deck

   • Outlined content pillars, audience targeting, and posting cadence.

2. Focused on Reels for Reach

   • Prioritized vertical video content to take advantage of Instagram’s algorithm and push the property to new audiences.

3. Turned Photos into Videos

   • Leveraged AI image-to-video tools to animate existing real estate photos, creating movement and ambience where no video assets existed.

The Results (in just 90 days)

The turnaround was dramatic:

• From almost nothing to 60,000 accounts reached.

• 19,000% increase in profile visits.

• 5,000% increase in followers.

• A noticeable increase in bookings and inquiries (as confirmed by the property manager).

All achieved without running ads, purely through strategic organic content.

Key Takeaways

This case proves that even with limited initial assets, a property can achieve major visibility and business growth through:

• Consistent posting.

• Cohesive branding.

• Creative use of available tools (like AI) to overcome content gaps.

Ready to Elevate Your Brand?

Whether you’re managing a boutique Airbnb or a large-scale hospitality brand, we can help you create an online presence that fills your booking calendar.