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About Side A

Every idea has a Side A.

A strategy-led creative agency founded by Abby and Angelo, specialising in aesthetics, travel, and luxury.

Relaxing dip

A-side songs are the ones built to be heard: deliberate, produced, meant for the audience. Being on the A side means being elevated: presented at your best. We hold every brand we work with to that same standard, and we hold ourselves to it too.

Our Process

Notebook And Glass

30-Minute Discovery Call

We begin with an in-depth consultation to understand your brand, objectives, and preferences

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Strategy Development

We do intensive research and strategic planning to produce your material, market your brand, or organise your event.

Typing on Laptop

Strategy Presentation

We present the strategy deck for your comments, suggestions and approval. This is a collaborative process.

Photography Studio Setup

Onboarding & Execution

We onboard you and implement the approved strategy, making sure you are always aligned in every step of the way.

The Team

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Abby Mendez

Strategy & presence lead

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Angelo Rosales

Creative lead, studio oversight

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Maine Makimkim

Production and execution

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